(Watsonville, CA) The VPS Companies announced today that Ed Fong has joined the firm as Vice President of Business Development.
Fong brings a 22-year career in the food industry to VPS Companies. Most recently, he was President and CEO of Purely Supreme Foods in Meridian, Idaho. He joined that firm as Vice President of Sales and Marketing in 2000 and left after the company was sold. Prior to that time Fong was with the J.R. Simplot Company for 18 years, serving as Foodservice Marketing Manager, Foodservice Director of Marketing and finally as General Manager of the Fruit & Vegetable Division.
Based in Watsonville, California, VPS Companies, Inc is the 50 year-old parent company of Valley Packing Service, Inn Foods, Inc., U.S. Food Service, Central Cold Storage, National Custom Packing and Food Service Systems. Its international operations include frozen food distribution, brokering, warehousing, custom blending, product repacking, custom co-packing, private label packing, product development and marketing in Retail, Foodservice and Industrial Markets.
As Vice President of Business Development, Fong will work to increase sales of frozen food products through enhanced teamwork between VPS subsidiaries. "VPS Companies will grow faster when we can coordinate the specific capabilities of our individual subsidiaries so that our marketing efforts are more effective and productive," Fong said. "The company has earned a reputation as an innovator in custom packing and in meeting the unique needs of individual customers, whether that has meant developing new products, packaging technology, the investment in new equipment for blending and packaging products, providing warehousing and transportation services or creating custom distribution programs that meet the unique needs of a customer. We want to merchandise all of those capabilities. Our main emphasis will continue to be customer satisfaction and long term customer relationships."
The VPS Companies international scope includes sourcing and sales in the Pacific Rim nations, Europe, Central and South America and Canada. The company has regional sales offices in Atlanta and Vancouver, B.C. Quality driven, state of the art facilities are located in Castroville, California; McAllen, Texas and Leon, Mexico.